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About Serene

About

Serenes, established in 1991 at Gants Hill
Serene, is a family run business and has been established at Gants Hill since 1991. We are incredibly proud and humbled to have received multiple leading industry recognized awards for both our high standard and quality of food and service.

In 2014 we won the regional award for best fish and chip shop in greater London, Middlesex and Essex. Serene has been awarded this much-respected award for the past ten consecutive years. Since 2007 we have maintained and been awarded the Sea fish quality award.

What is the Quality award? “The NFFF Fish & Chip Quality Award Scheme is all about finding those shops throughout the UK that give their customers the BEST QUALITY fish and chips, assessing them against our quality benchmark and rewarding successful applicants who pass the inspection and the taste test, with the ‘BIG Q’ Quality Award sign. This is so you can be assured of eating top quality fish and chips from a top quality fish and chip shop!”

Our fully trained staff are known for their customer service and our immense hygiene standards with a 5 star rating on the door since it was first introduced and we were the first shop to be awarded 5 stars in Redbridge, Ilford.

We have recently acquired our license agreement from the Marine Stewardship Council, (MSC). This ensures that we only buy and sell Sustainable fish. License number: LL002200.

In spite of the increasing costs of fish from sustainable sources and the price leap in good potatoes, we continue to use the best quality food and are always able to offer competitive prices to our customers.

Owners Mustafa and Met Redif (Father and Son) have this to say “Our aim is to keep our customers happy and serve them with high quality food. Serene are proud to be frying fish for all of our customers! And we are proud to be recognised as one of the top fish and chips shops by the NFFF”

So pop in or pick up the phone now and be part of the Serene journey!

History

Serene is a family run business since 1974; the first one was situated in west London, and successfully run for 17 years by Mustafa Redif and his brother the owner.
In 1991 Mustafa Redif bought 27 Woodford Avenue, and saw great potential in the Gants Hill area and decided to build his establishment, to start growing his new and now very successful business.


Serenes 3rd May 1991

Over the years, the storefront of Serenes has changed to adapt to the changes in Gants Hill.

Unveiling the Serenes logo. Designed by Beal High School student, Anthony Rosner in 2007
Exhibiting fish and chips to the community at Cranbrook School

Sustainability

Over the years we have only worked with companies with reputable names, our fish is only bought from suppliers who are members of the MSC.
License number: LL002200

Marine Stewardship Council works to recognise and reward sustainable fishing practices. Any fish bearing the MSC eco label can be tracked back to an independently certified sustainable fishery.

Serenes is committed to teaching young people about the importance of marine sustainability. For more information, you can check out the MSC Fish and Kids page.

There mission is to use the eco label and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with our partners to transform the seafood market to a sustainable basis.


Our Food

We only work with the best, most sustainable British suppliers, then most of our food is freshly prepared in our kitchen at Serenes.

Our Fish

Our Cod is caught from the wild in the North Atlantic and are prepared on the vessel as soon they are caught.
Process:

  1. Remove the guts and thoroughly clean the fish soon after catching.
  2. Cut the cod in half leaving major bones.
  3. Then they are wrapped in heavy-duty freezer bags and boxed, it is then stored in the vessels freezer.
    This process preserves the fish so when it arrives to us we are able to defrost the fish in a natural way and prepare it the very same day to fillet, cut and fry to serve to our customers.

Our Meat

Is delivered to us on a weekly basis to ensure fresh meat, we inspect the meat before making a purchase to guarantee high quality. A strict selection process is done by our butcher to ensure that it is consistently succulent and tender. The meat is then prepared to what we need by our experienced butcher which removes the meat from the bone and then cuts the meat to any specific kebab.

Our Potatoes

The perfect chip has a crispy outer coating and a light fluffy inside. The correct potato is essential to get this combination. Floury potatoes, generally known as old potatoes for chips. New potato season chips will never achieve that light inner filling. However, they still taste excellent. There are so many varieties of potatoes; here at SERENE we only buy best British temperature controlled potatoes, we call them the cream of the crop.

Our Doner

Are made in house by our experienced chef who produces weekly Doners for us, by producing our own Doners, we know exactly what goes into the meat which is 100% British Lamb, giving us a perfect mix of lamb shoulder and breast.



Our Poultry

We only use Jack brand poultry which has been established since 1908, this is currently the best poultry producers on the market.

Our Salads

All of our vegetables are delivered to us twice a week, this helps us the maintain our quality in our salad range. Our salads are prepared on a daily basis to ensure fresh quality farm fresh salad. Our salads range from red cabbage and coleslaw to our very popular Mixed salad.

Our Coffee

Blends

Brazil 50%, Peru 30%, Washed Robusta 20%

Cup Profile

A dark blend of Brazilian and Central American coffees well rounded with sweetness of toasted almonds and molasses, this blend is great for espressos and milk based drinks

Origins
Brazil

A blend of natural pulped and semi washed Brazil Arabica, sourced from the Sul de Minas Gerais and Sao Paulo regions of Brazil. A mixture of Mundo Nuvo and Catuai varietals. This blend offers clean, sweet medium bodies with a smooth mouth feel depth accentuated by the Mogaina.
Both sweet molasses and slight malty biscuit can be found in this blend of coffees. A perfect consistent blend as a base.

Peru

A generic strictly high grown washed Arabica from Peru. The cleanness and depth of the Peru is well suited to binding the blend together. The cup is mild with some toasted hazelnuts in the finish of the coffee. This is accentuated in both the espresso and milk based drinks.

Washed Robusta

Fully washed Java Semeru Robusta sourced from the foot of the Sermeu mountains on the island of Java. This is grown 700-800m above sea level and famed for the precision which goes into growing and processing this coffee. A full bodied coffee with an outstanding creamy and velvety mouth feel, with a subtle sweetness of caramel. This coffee is suited to blends as it enhances the persistency of the blend, in particular in espresso and milk based blends.

Awards

National Fish & Chips Awards

We received regional winner 2014 which covered Greater London, Essex, Middlesex and Sussex.

Archant Food & Drink awards

Received best British restaurant for 2008 and 2009 plus area winner Ilford 2008 and 2009

Quality Award

Awarded to high quality fish & chip shops that are able to sustain high quality in there entire shop down to the freezer.

Score on the door

Received the highest award of five stars for health and hygiene

Community Award

Received for community support

Fish & Chip shop of the year competition since 2008

Top 5 London & South east England, Greater London, Middlesex, Essex every year since 2008. Now replaced by the Quality award.

Gluten-Free Training

This shows a commitment to the preparation of food which meets the needs of customers with coeliac disease

Contribution to the Community Award

This shows a commitment to the local community

Food Allergy Training

Food standards agency certificate for food allergy online training.